WHAT KIND OF SHAMPOO SHOULD I USE AFTER I COLOR MY HAIR TO HELP MY COLOR LAST?

You’ll want to check the ingredients and make sure you are using silicone-free, sulfate-free products with no harsh chemicals or heavy oils. It is also a good idea to avoid shampoos with high levels of sodium chloride. Be sure to use a deep cleansing/clarifying shampoobefore coloring (and don’t apply conditioner prior to coloring). We have some shampoos for both preparing your hair for color and maintaining your color! Check them out here!
We recommend washing your hair in cold water when you do need to shampoo it, using dry shampoo like our Hair Freshener® in between regular washes, and avoiding anything that can strip the color (like high-heat styling, swimming, etc). The more often you wash your hair, the faster your color will fade but using the right products and best practices will help!